Gensler 2018 Summer Studio partnered with Creative Art Works (CAW), a non-profit organization, to assist in the development and promotion of its newest West Harlem mural through collaborative teamwork and visionary campaigning.
Video Filming and Editing
Primary: Atharva Ranade, Secondary: Emily Brenner
Primary: Atharva Ranade, Secondary: Emily Brenner
Project Manager: Emily Brenner
The Team: Atharva Ranada, Barbara Miglietti, Emily Brenner, Paige Johnston, Sabbir Bhuya, Sabrina Blatteis
Facilitators: Eric Faber, Kerri Hendersen, Lauren Docktor, Shannon Andrews
Initial Research, Site Context and Goals
Mural Unveiling Event
Over-scaled props of the mural's most important imagery allowed for symbolic emphasis and mural interaction.
Primary: Barbara Miglietti
A giant map of West Harlem created from recycled fabric memos allowed the attendees to place their Polaroid photographs onto the neighborhood's footprint. This action emphasized the embedding of their memories into West Harlem's history, and inspires the apprentices to look at the shapes and colors of their own communities as they move forward as art activists.
Primary: Emily Brenner
Every attendee received a gift created by the interns containing a thank you note for letting Gensler accompany CAW on their journey and mural themed tokens.